A long journey starts with the firts step.
And so is beginning a blog writing. Taking the first step, is not always easy. Particularly when you feel afraid. But, hey, what to fear? Your writing is the representation of your mind. You shouldn't be afraid to take out the volume of your brain, because it will never run dry.
Start with something that most appeals to you. That way you can express it with feeling and passion. Feeling and spirit that is recorded in a writing will be the main attraction for its readers. So, ask yourself what is most interesting to you. The good things will you write are things that you really do, and not done by others.
Darren Rowse, in his blog, just write down what was very interesting to him and he really did. He mostly wrote down how he pioneered the way in the blogosphere, writing tips based on experience and or refer to his colleagues. What happens then is that he has a loyal blog readers.
Or take one of my colleagues, who blogged about sketching. He published sketches and anything that he really made. While it may not be too much, in the end he created a blog that has loyal visitors. Those who return are those who have the same interests, but would like to know something from the viewpoint of others. So, expressing your thoughts on the content of your posts or your blog, in general, will not create a blog that is ugly. Contrary, it is exceptional added value.
Let your journey start, by taking the step. The step is to write about your interest.
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